Occupancy
“How is occupancy looking for the next long weekend?”
Occupancy by night and by date.
HotelChatBook AI Revenue Copilot
Don't just sell rooms. Sell them better.
AI + Revenue Management + commercial strategy to decide what to sell, to whom, when and at what price.
Everything in HotelChatBook Pro + HBSP + strategy + expert support.
The problem isn't just how much you sell. It's how you're selling.
Many hotels have rooms available, published rates and a presence on several channels. What they lack is a clear criterion for deciding.
Decisions made blindly
What price to sell at?When to raise?When to lower?When to hold?When to run a promotion?Which channel to prioritize?Which segments to work?When to require a minimum stay?When to offer added value?When to create packages?When to protect your rate?
What that costs you
- Unnecessary discounts
- Poorly structured rates
- Heavy dependence on OTAs
- Occupancy won at too high a cost
- Little differentiation between segments
- Reactive decisions and lost margin
Revenue isn't about lowering prices. It's about selling better.
A continuous Revenue Management cycle.
It's not a one-off consultancy. Each cycle builds on what the previous one learned.
Analyze
Occupancy, ADR, RevPAR, pickup, booking window, length of stay, channels, promotions and cancellations.
Detect
Weak and strong dates, risk of over-discounting, low-profit channels and segments with potential.
Propose
Prices, promotions, seasons, rules, packages, channels, minimum stays and segments.
Decide
Your team reviews and approves. The hotel is always in control.
Execute
Approved actions are implemented across the connected HotelChatBook ecosystem.
Measure
We review the impact and the cycle starts again.
Data, analysis, strategy, decision, execution, measurement. And start again.
A rate structure designed to sell better.
We build your structure and evolve it with the data. Five dimensions, one strategy.
A solid base rate and clear rules on when to be flexible and when not to.
BARFlexible ratesNon-refundableBy occupancyBy number of guests
Every period of the year with its own price level and its own conditions.
Low seasonMid seasonHigh seasonDemand peaksWeekendsHolidaysEvents
When and for how long a guest books also determines the right price.
Early bookingLast minuteLOS / length of stayProgressive discounts
Parity where it applies and benefits where they pay off, based on the real cost of each channel.
Rates by channelDirect booking benefitsAgency ratesB2B conditions
Different conditions for guests who buy differently.
Rates by segmentCorporateAgenciesGroupsLong stay
Not all your guests should buy the same thing at the same price.
The right strategy changes depending on who buys, when they buy and why they buy. Pick a segment.
SegmentCouples
ProductRomantic getaway
PriceAdded value
ChannelDirect + social
TimingWeekends
Examples of approach. The real strategy is defined with your hotel's data.
Your hotel shouldn't sell the same way all year.
Each season needs a different strategy: rate, minimum nights, promotions, channels, packages and segments.
| Period | Rate | Min. nights | Promotions | Focus channel | Package |
|---|---|---|---|---|---|
| Low season | Stimulate | No minimum | Selective | Direct + B2B | Added value |
| Mid season | Optimize | Flexible | Occasional | Balanced mix | Weekend |
| High season | Protect | 2+ nights | Reduce | Direct | Stay longer |
| Demand peaks | Protect | Based on pickup | None | Direct | — |
| Holidays and long weekends | Protect | 2–3 nights | Limited | Direct + OTA | Getaway |
| Events | Protect | Based on event | None | Based on origin | Event + stay |
| Special dates | Optimize | Flexible | Themed | Direct | Romantic |
Illustrative matrix. Every hotel has its own demand curve.
Raise when you should raise. Protect when you should protect. Stimulate when you need demand.
Revenue Management doesn't mean constant discounting.
Low demandPackages, added value, new segments.
Medium demandFine-tuning of price and conditions.
High demandFewer discounts, minimum stays, higher rates.
Not everything is solved by lowering the rate.
Sometimes the best strategy is to increase perceived value.
Protect your rate. Add value.
A well-chosen benefit costs less than a discount and doesn't train guests to wait for markdowns.
Breakfast included
Early check-in
Late check-out
Upgrade
Dinner
Spa
Transfer
Activity
Decoration
Spending credit
Book-direct benefit
Turn rooms into products.
Offers designed for a specific segment and season. Don't just sell a room: build reasons to book.
Couples
Romantic getaway
- Room
- Dinner
- Decoration
- Late check-out
Getaways
Weekend
- 2 nights
- Breakfast
- Experience
Long stay
Stay longer
- 3 or 4 nights
- Progressive benefit
Families
Families
- Room
- Breakfast
- Activity
Companies
Corporate
- Accommodation
- Breakfast
- Commercial terms
Low season
Low season
- Room
- Added value
Not all channels cost the same.
More occupancy doesn't always mean more profit. We compare what you actually keep from each booking.
What you keep from a rate of 100
Direct92
Corporate88
B2B85
Agencies82
OTAs80
Net rateCommission and acquisition cost
Illustrative example. Does not represent the real commissions of any channel.
What we analyze for each channel
CommissionAcquisition costNet rateVolumeConversionCancellationLoyaltyRepeat bookings
Your numbers, read with judgment.
A dashboard with what matters and a Copilot that turns data into concrete suggestions you decide whether to apply.
Occupancy68%−6 pts
ADR$ 92+4%
RevPAR$ 63−2%
Monthly revenue$ 48.2k+3%
Pickup · 14 days
Booking window18 daverage
LOS2.3nights
Segment mix
GetawaysCouplesCorporateFamiliesGroups
Demand · next 4 weeks
Pickup
We detected lower pickup for the next two weeks.
Rate
We recommend reviewing the rate for the direct segment.
Package
There is an opportunity to create a 3-night package.
Demand
High demand detected for the upcoming long weekend. We recommend protecting your rate and reducing discounts.
Channels
OTAs account for a high share of sales on these dates. We suggest activating a direct-booking benefit.
Demo data and recommendations. Suggestions are based on your data and always require your approval.
HBSP included.
Hospitality Brain System Protocol
A semantic data standard for hospitality. It organizes your hotel's information so AI assistants like ChatGPT or Claude can understand it and work with it.
Exclusive to AI Revenue CopilotStructured dataRates, inventory, policies and product in a format AI understands.
Connection with ChatGPT or ClaudeQuery your hotel from the AI assistant you already use.
Actions with approvalPromotions or rate changes only when you authorize them.
Just ask ChatGPT or Claude.
With HBSP, your AI assistant reads your hotel’s data. Type or dictate the request: anything that changes something waits for your approval.
Rates
“What rates do I have for the weekend?”
Current prices by date.
Direct channel
“How many leads came in on WhatsApp this week, and how many booked?”
Conversations, leads and bookings from your direct channel.
Campaigns
“Prepare a campaign to fill November’s slow nights.”
A campaign proposal ready for review.
Parity
“Is my direct price higher than the OTAs this month?”
Price gaps between your website and connected channels.
Rate changes
“Lower nights under 40% occupancy by 10%.”
A night-by-night proposal that only applies once you approve it.
Sample requests. What’s available depends on your ChatGPT or Claude account and your hotel’s setup; we review it with you in the demo.
Revenue Copilot doesn't start from scratch.
It includes the entire HotelChatBook Pro ecosystem.
B2C EngineB2B EngineChannel ManagerChatbotWhatsAppFacebookTikTokcoming soonCRMHotelChatBook AI
+ HBSP+ Revenue Management+ Commercial strategy+ Expert support
HotelChatBook Pro
Operate and distribute.
Ideal for hotels that need to connect their commercial operation.
- Technology and booking engine
- Channel Manager
- Conversations
- CRM
- Distribution
AI Revenue Copilot
Decide and optimize.
For hotels that want to decide prices and channels with data and expert judgment.
- Everything in HotelChatBook Pro
- HBSP
- Rate and revenue strategy
- Segment and season analysis
- Add value and packages
- Technical support
- Commercial strategy
Pro helps you operate. Revenue Copilot helps you decide better.
AI where it adds speed. Experts where it adds judgment.
We don't replace your judgment: we inform it. Strategic decisions are worked on together.
The system
Analyzes and detects
Reads your data every day and flags what deserves attention.
The team
Interprets and proposes
Hotel revenue specialists turn signals into strategy.
Your hotel
Decides
You stay in control. Nothing is executed without your approval.
15 years
Built by hoteliers. The team behind HotelChatBook runs its own hotels in Colombia and uses this same technology every day. Technology and hotel experience working together.
For hotels that no longer want to set rates by gut feeling.
Independent hotelsResortsAparthotelsGlampingsSmall chainsMulti-product propertiesHotels highly dependent on OTAsHotels with poorly structured revenue
What we do depending on your situation
Before lowering the price, we understand why it isn't selling.
- Detect weak dates
- Analyze demand
- Review the rate
- Evaluate promotion, package and channel
When demand arrives, every night is worth more.
- Protect the rate
- Raise the price if appropriate
- Apply a minimum stay
- Reduce discounts
Create reasons to book without destroying your price.
- Create added value
- Design packages
- Drive long stays
- Work specific segments
Recover margin by moving bookings to the direct channel.
- Compare costs by channel
- Create direct benefits
- Strengthen the direct channel
- Adjust the distribution strategy
Request your Revenue diagnosis.
Tell us how your hotel sells today. Approximate numbers are enough.
- 1We review your data and your current situation.
- 2A specialist contacts you for a diagnostic session.
- 3You receive concrete opportunities for your hotel.
Frequently asked questions
What is the difference between Pro and Revenue Copilot?
Pro gives you the technology to operate and distribute: booking engine, Channel Manager, conversations and CRM. Revenue Copilot includes everything in Pro and adds HBSP, rate strategy, revenue analysis and expert support to help you decide better.
Does it include Revenue Management?
Yes. It is the core of the product: analysis of occupancy, ADR, RevPAR, pickup, demand and channels, with continuous recommendations.
Do you build the rate strategy?
Yes. We build it with you, from the base rate to the rules by season, stay, channel and segment, and we adjust it with the data.
Do you analyze seasons?
Yes. We define seasons, holidays, long weekends, events and special dates, with a different strategy for each.
Do you help set prices?
Yes. We propose prices and conditions based on your demand data. The final decision is yours.
Does it include a Channel Manager?
Yes, it comes included as part of HotelChatBook Pro.
Does it include a booking engine?
Yes. A B2C engine for direct sales and a B2B engine for agencies and companies.
Does it include B2B?
Yes. B2B engine, conditions for agencies and corporate rates.
What is HBSP?
HBSP (Hospitality Brain System Protocol) is a semantic data standard for hospitality. It structures your hotel's information so AI assistants like ChatGPT or Claude can work with it. It is included only in Revenue Copilot.
Do you help with Booking.com and Expedia?
Yes. We review your presence, rates and conditions on OTAs and their weight within your channel mix.
Do you create promotions?
Yes. We propose when to activate them, for which dates, on which channels and for which segments, and when it's better not to.
Do you create packages?
Yes. We design packages by segment and season: getaways, long stays, families, corporate and more.
Do you work on add value?
Yes. Often a well-chosen benefit protects your rate better than a discount.
Does it replace a Revenue Manager?
No. It complements your team. If you already have a Revenue Manager, we give them more data and speed. If you don't, we give you the technical judgment you're missing today.
Who makes the final decision?
Always the hotel. No recommendation is applied without your approval.
How often is the strategy reviewed?
The system monitors your data continuously. Strategy sessions with the team are held once a month.
Stop setting rates by gut feeling.
Combine artificial intelligence, data and hotel experience to build a more profitable commercial strategy.
Technology operates. We help you decide.