More direct bookings. Less dependence on OTAs.
We combine UGC + Meta Ads + TikTok Ads + HotelChatBook to attract travelers and turn them into direct bookings.
= MORE DIRECT BOOKINGSFind out how much you could reduce your dependence on OTAs.
- More quality demand
- AI-automated conversations
- More direct bookings
- Lower OTA commissions
OTAs have something many hotels still lack: a machine that generates demand.
Booking and Expedia don't just sell rooms. They invest every day in attracting travelers. That's why they bring you bookings, and why they charge you a commission on each one.
What OTAs do
What most hotels do
Wait for guests to find the website on their own.
Having a website, Instagram, WhatsApp and a booking engine isn't a strategy. The question is: who is generating demand for your direct channel?
We generate demand. We turn it into bookings.
Content that attracts. Advertising that generates demand. AI that converts.
UGC
Real content that makes travelers want to discover your hotel.
Meta + TikTok Ads
Campaigns that put your property in front of potential travelers.
HotelChatBook
AI that answers, assists and guides the traveler all the way to the booking.
Direct booking
The guest books with you, with no OTA commission on that booking.
Attention › Interest › Traffic › Conversation › Booking
Disconnected tools don't sell. A connected system does.
Before
Result: disconnected tools.
With HotelChatBook Direct
Result: a single, connected sales system.
Your hotel brings the rooms. We bring the sales machine.
We generate
Content and campaigns.
- Commercial strategy
- UGC content
- Campaign design
- Landing pages
We attract
Audiences, traffic and demand.
- Meta Ads and TikTok Ads campaigns
- Audience setup
- Ad optimization
- Remarketing
We convert
AI, follow-up and bookings.
- HotelChatBook set up for you
- Conversation management
- Agentic CRM and lead follow-up
- Analytics and results reports
We don't just generate traffic. We generate booking opportunities.
Every stage is connected to the next. Nothing stops at a "like": every interested traveler enters a conversation and gets follow-up until they book or drop out.
Illustrative simulation. It doesn't represent promised results: every hotel has its own funnel.
How much does relying on OTAs cost you?
Adjust the values with your property data. The calculation is approximate.
Recommended plan for your size: HotelChatBook Direct 25. See plan
This is the approximate cost of your current dependence on intermediaries.
of those bookings, you would stop paying about COP 874,800 a month in OTA commissions.
HotelChatBook Direct aims to help you progressively shift part of that demand to your direct channel. It does not eliminate all of that cost.
I want to analyze my direct channelA plan sized to your hotel.
More rooms to sell need more content and more ad spend. Choose how many rooms your property has.
- HotelChatBook set up for you: AI that answers and sells on WhatsApp, with an agentic CRM and up to 1,500 conversations a month.
- 1 UGC video a month with b-roll and voice-over, produced for your property.
- Campaign setup and management on Meta Ads, with strategy and optimization.
- Sales follow-up on the conversations that come from your ads.
- Analytics and support.
Already included in the plan price. This money goes straight into advertising, on the channel recommended for your property. You can increase the budget at any time; expanding to TikTok Ads requires an additional budget.
Adds a channel manager and a B2B and B2C booking engine. Additional cost applies.
Includes up to 1,500 HotelChatBook conversations per month; each additional conversation is billed at USD 0.09. Terms, content scope and setup may vary depending on the plan contracted.
Do you run multiple properties?
If you have more than one hotel or a vacation rental portfolio, we design a multi-property plan with content and ad spend per destination.
Tell us about your operation and we will send you an initial recommendation.
Talk to a specialistIf you have rooms to sell, we can help you generate direct demand.
Build your own demand channel.
We don't just run ads.
We connect acquisition with conversion.
We don't just generate traffic.
We help turn it into bookings.
We don't just install software.
We build a complete sales system.
We don't replace OTAs.
We help you depend on them less.
We are hoteliers.
We run our own hotels and test every strategy there before offering it.
It's not just about technology.
It's about generating more direct business.
Frequently asked questions
Do I have to leave Booking?
No. OTAs can remain an important part of your distribution. HotelChatBook Direct strengthens your direct channel so your channel mix is more balanced and profitable.
Do I need a website?
Not required. Ads lead straight to WhatsApp, and HotelChatBook answers and closes the booking in the conversation. If you want a B2B and B2C booking engine and a channel manager, you can add them with HotelChatBook Pro. The hotel website is contracted as a separate service.
Do I need to create the videos?
No. Every plan includes monthly UGC videos with b-roll and voice-over: 1, 2 or 4 depending on the size of your property. We only coordinate access and the spaces we will show.
Who manages the campaigns?
We do. Strategy, setup, optimization and reporting are all part of the service.
Is the advertising budget included?
Yes. Every plan includes a monthly ad budget, starting at COP 300,000, which is already part of the plan price and is invested in full in advertising. The more you invest, the more travelers you reach.
Can I increase the advertising budget?
Yes, at any time and according to your goals or season. Activating TikTok Ads requires an additional budget.
Does HotelChatBook reply automatically?
Yes. It replies on WhatsApp with artificial intelligence, shares rates and availability, follows up and helps close the booking. Your team can step into any conversation.
How many conversations are included?
Up to 1,500 conversations per month on any Direct plan. If your hotel goes over that volume, each additional conversation costs USD 0.09, and you only pay for what you use.
What does HotelChatBook Pro add?
A channel manager and a B2B and B2C booking engine. It is contracted as an add-on. Connecting your hotel to ChatGPT or Claude is part of the AI Revenue Copilot plan.
Do you guarantee bookings?
We don't promise guaranteed results. Bookings depend on the destination, the rate, the product, reputation, season, ad investment and conversion. What we do is build and optimize the system so that every peso invested has more chances of becoming a direct booking.
Comparing options? See Matrix, Pro and AI Revenue Copilot, or compare all plans.
Every booking you generate directly strengthens your hotel.
Build your own demand, get to know your guests better and progressively reduce your dependence on intermediaries.
We generate demand. We turn it into bookings.
Talk to a specialist